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UX Research

The motto here is to continue to improve! To achieve this, the needs of the users should be recognized and implemented efficiently, effectively and satisfactorily. Let us support you in this!

User Research

We'll answer your unanswered usage and research questions

In the age of digitalization, user-centricity should be a given in businesses. Our UX Research (UXR) team has been in existence since 2007 and has completed over 350 cross-border projects since then. The optimization of online stores, websites, and other platforms will never be complete, since, on the one hand, users and their needs are constantly changing and evolving, and on the other hand, regulatory frameworks, legal requirements, and technological advancements also demand adjustments. Staying on top of things is the name of the game! To achieve this, user needs must be identified and implemented efficiently, effectively, and to the users’ satisfaction. Let us help you with that!

Methodological Expertise (qualitative & quantitative)
Over 350 projects since 2007
Certifications: Facilitation, Usability Engineer

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Facts about our UCD TEam

Interdisciplinary team

Our UXR team has various qualifications, specializations (qualitative and quantitative methods) and professional experience (e.g. usability agency, online marketing, market research).

Mix of methods

A comprehensive portfolio of methods (qualitative and quantitative) is available for optimization. Depending on the research question or objective, a suitable mix of methods is developed by our UXR specialists and coordinated with you.

Project experience

The UXR team has successfully completed over 350 cross-functional and cross-border projects across multiple store channels. The team therefore has a wealth of experience that can be used profitably to answer the research question together with your users in the best possible way.

Customer portfolio

Since 2007, the UX Research team has been dedicated to optimizing the conversion of the BAUR Group's online stores. In addition, numerous online stores of the Otto Group have already been supported, such as Otto.de, Witt Weiden, Creation L, Hagebau, Frankonia, SportScheck and Manufactum.

Usability

User-centered design refers to an iterative or ongoing process in which the context of use is first analyzed in order to define the requirements for the product (web, tab, mob, app). Solutions with optimal usability and user experience are then developed and evaluated by the users.

Principles

Iterative approach also within the individual phases
Early focus on customer requirements and expectations
Early involvement of customers in development
Empirical review of designs/ideas by customers

Method portfolio

Method consulting

Our UXR team combines many years of practical experience and the necessary expert knowledge as certified Neuland moderators and certified usability engineers to advise you on the optimal use of different user research methods.
You can approach us with research questions or problems that can be clarified from the customer's (or usability expert's) point of view. As part of the method consultation, we will discuss the best ways for you to implement these tasks.

Usability training

We teach you interaction principles that you can use to evaluate interactive systems. In addition, we transfer know-how regarding the user-centered design lifecycle and relevant methods.
We use illustrative examples to teach participants the standardized interaction principles. They gain a better understanding of usability, which improves their daily work on concepts.