User Research
We´ll answer your unanwered usage and research questions
User-centeredness in companies should be second nature in the age of digitalisation. Our User Centered Design (UCD) team has been in existence since 2007 and has since completed over 300 cross-national projects. The optimization of stores, websites, etc. will never be finished, as users are constantly changing and evolving. The motto here, is to keep up! To achieve this, the needs of the users should be recognized and implemented efficiently, effectively and satisfactorily. Let us support you in this!
- Methodological expertise (qualitative & quantitative)
- Over 300 projects since 2007
- Certificates: Moderation, Usability Engineer, Axure Advanced
Interdisciplinary team
Our team UCD has different qualifications, main topics (qualitative and quantitative methods) and professional experience (for example usability agency, online marketing, market research).
Mix of methods
A comprehensive portfolio of methods (qualitative and quantitative) is available for optimization. Depending on the research question or the goal, a suitable method mix is developed by our UCD specialists and agreed with you.
Project experience
The UCD team has successfully completed over 300 cross-functional and cross-national projects across multiple store channels. Therefore, the team has a wealth of experience that can be used profitably to answer the research question together with your users in the best possible way.
Customer portfolio
Since 2007, the User Centered Design team has been dedicated to the conversion optimization of the BAUR Group's online stores. In addition, numerous online stores of the Otto Group have already been supported, for example Witt Weiden, Creation L, Hagebau, Frankonia, SportScheck or Manufactum.
Usabilty
Principles
Iterative approach also within the individual phases
Early focus on customer requirements and expectations
Early involvement of customers in the development process
Empirical review of designs/ideas by customers
Method consulting
- Our UCD team combines many years of practical experience and the necessary expert knowledge as certified Neuland facilitators as well as certified usability engineers to advise you on the optimal use of different user research methods.
- You can approach us with research questions or problems that can be clarified from the customer's point of view (or from the usability expert's point of view). During the method consultation, we will discuss the best ways for you to implement these tasks.
Usability training
- We will teach you interaction principles that you can use to evaluate interactive systems. In addition, we transfer know-how regarding the User Centered Design lifecycle as well as relevant methods to you.
- Using illustrative examples, we teach participants the standardized interaction principles. They gain a better understanding of usability, which improves their daily work on concepts.
Qualitative
- Workshops
- Moderation in general
- Design thinking workshops
- Focus group
- Expert Review
- (Paper) Prototyping
- Usability test
- Protolab
- User diary
- Customer blog
Quantitative
- Survey
- Perpetual Survey
- competitive analysis
- A/B-Testing
- Card-Sorting
- Tree Testing
